Brand advocacy

Brand advocacy and commercial advancement

On occasion, companies are aware that governments are ignorant of their service offerings and feel that, in consequence, they suffer adversely in subsequent government purchasing decisions.  Established companies that wish to increase their profile with government, or new entrants to a market involving government contracts, may need to build a set of bureaucratic and political relationships to increase brand awareness by key public decision-makers.

Peter has worked with defence, communications and infrastructure clients to build relevant bureaucratic and political relationships to advance brand awareness and facilitate the gathering of intelligence so clients became better informed regarding impending commercial opportunities.  Such work helps not only governments appreciate the skills and capabilities of clients, but clients better understand the government commercial space in which they intend to engage.  Ascend Strategic Counsel can apply this experience to clients keen to advance their commercial opportunities with public sector decision-makers.